Brand America

I don't know what to make of this story showing American brands losing popularity and market share in Europe during the third quarter. It's a shoddy source and I'm not sure I trust all of the information included in it. But it's worth considering and makes intuitive sense. Sadly, I would probably strongly dislike the United States if I were a citizen of another country and boycotting brands doesn't seem so far-fetched. Isn't globalization supposed to stop war?